GHH Radsatz GmbH is participating in the location marketing campaign for the region Ruhrgebiet.
The campaign for the region is an initiative created by the Ruhr parliament of the regional association Ruhr (RVR) and introduces every week one of the 53 cities in the metropolis Ruhr. Besides the extensive portraits of the cities with a focus on work, business and living, inhabitants give interviews.
The motto “I am one out of five million!” is to be seen as central theme throughout the video-clips, both in the long as well as in the short version, which are publicized together with the portraits of the individual cities. The series is part of an initiated large location marketing campaign, with which the region Ruhrgebiet intends to change its image towards various stakeholders - mainly investors and skilled employees. Under the motto “City of Cities” the metropolis Ruhr is targeting investors, entrepreneurs, young workforce and students.
The portrait of the city Oberhausen and its film-clip is now to be found online under below link (only in the German language version):